Saturday, April 7, 2007

Listening report


Summary:
In the report, it talks about a person named Rosen who is a vice president and chief marketing of McDonald's in China. He is helping to oversee McDonald's sponsorship of the 2008 Olympics in Beijing. When he was young, he was on the swimming team in high school and in the drama club, and he was always fascinated with other cultures and languages. At the University, he spent one year abroad at a College in London, where a course on international business. As he said:” I loved the idea of multicultural marketing, this is absolutely what I want to do with my life,” After graduating, he worked for a company and learned some basic marketing skills. In 1994, he became manager of marketing and sales for Disney Regional Entertainment. Then he left Disney after nearly six years, and become a vice president of Simon Marketing and worked for McDonald’s. In addition, it also talked about his assignment in china, which is very difficult; for there are a lot of thing and product have to change. Especially for the 2008 Olympics, there will be having more stores. At the end, he said that Chinese people do not want McDonald’s to be another Chinese restaurant because they have a great choice in Chinese food. McDonald’s are a Western experience for them. Which is the brand Chinese people read about, and the window to the West."
Critical;
The story of this recently reports is about the experience of a success business man who works for McDonald’s. In this article, it focuses on the work of Rosen, and uses the world he said to show that what kind’s of person he is. Also it talked about the process and experience of him from high school until now; there are a lot of evidences and events to indicate his genius and ability from the true life. So reader can easily know what kinds of person he is by listening his story, and also make me was interested in his story. However, I am confused at the beginning of this report, for I do not take in what it was talking about, and also some words I do not know before. Actually, I agree with Rosen’s opinion which is that it is difficult to become success in marketing, for people have to been interested in it and work hardly. After that, I know a lot of knowledge about marketing; my major is business and marketing, so I think this report is very useful for me.

Saturday, March 24, 2007

Culture Shock


The lecture talk about the culture shock, which show me that people move to different country always get culture shock, because of the different language, environment, food and people. Norms and values are the parts of culture, the correlation between them is that values are socially ideas about what is good, desirable, or important. These shared ideas are usually the basis of a society’s norms, rules that specify how people should behave. Furthermore, the defences are divided into 4 parts reparation, regression, isolation and rejection, and there are six symptoms of culture shock. First, talk a lot in their own language, second, look very blank, third, afraid they will be hurted, fourth, angry, fifth, physically get sick, sixth, everything is marvelous. Fortunately, there are many ways to overcome this situation. For instance, keep busy, hard work and learn the language. Anyway, there are many example, fact and evidence to explain what is culture shock, what cause the culture shock and how to solve serious of these problems. However, I am confused in the part of the four stage of culture shock, which is honeymoon strategy, nature shock, adjustment, and recovery. May be is mine mistake that I did not understand in this part. all in all, after watching this lecture, I know more knowledge about culture, and something come my mind deeply, as instructor said all culture are good, and people can not say which one is bad. Importantly, people learn more culture only can bring more benefits for them.

Thursday, March 22, 2007


The assignments I am interested in are the idioms presentation and vocabulary list. First, idioms presentation is very attractive and useful, especially we do that on the morning, which means it as a fun to practice English that lead me have a good feeling at the beginning of the class until the class over. Secondly, vocabulary list which we do it every week and have a special test, really make me to remember it and use it in writing and speaking. Anyway, I really enjoy the time we study together and fell interesting and comfortable in learning in this class.

Sunday, March 18, 2007

WAL★MART


The TV show is a bout the company Wal-Mart, which is one the biggest Mart in the North American. In this show, the issue is that there are several problems between employees and employers. Such as health care, children care and vocation. The evidence of the problem is reasonable and practical, for it research by the interview of the Wal-Mart workers. There are a lot of worker’s opinions, but there are many laces of manager’s responses, which make me confused. Furthermore, one thing come my mind deeply, that is the managers find that the problem they had until conquer that. For example, there are health care program and children care program after the suggestion and argument from the workers. However, the workers said that it is too expensive and unsuitable for them. In this situation, it seems that the workers depend on the company deeply, so I think that people work for a company is their own choice and responsibility, now that people already made a decision for their choice, then they should not complain the problem too much, which is belong to themselves or the government. After watching this show, I realize that even though a big company was so successful, it still has many problems.

YUELI


I have been YUELI for five months, and i will attend into the YORK University. The major reason why I come here is that YORK is one of my favorite university, and also i make many new friends, some of whom I know before, are my good friend, such as robet, ervin and kai. Now I take level five A course which is very interesting and attractive because my classmate and teacher are pretty good. My grammar is bad, and I think the best way to improve grammar is do more exercise. Anyway, i hope that everyone will improve clearly and quickly.

Thursday, March 8, 2007

Hello...


Hello everyone:
My name is yan, i come from Zi Bo city,Shan Dong province , China.I have been YUELI for four months and i will attend into York University. I like make friends and smoking, but i hate drinkking.After 5 years,i will go back to China and have my own business.Anyway,i think that is my pleasure to study with you guys and our dear teacher.