
Summary:
In the report, it talks about a person named Rosen who is a vice president and chief marketing of McDonald's in China. He is helping to oversee McDonald's sponsorship of the 2008 Olympics in Beijing. When he was young, he was on the swimming team in high school and in the drama club, and he was always fascinated with other cultures and languages. At the University, he spent one year abroad at a College in London, where a course on international business. As he said:” I loved the idea of multicultural marketing, this is absolutely what I want to do with my life,” After graduating, he worked for a company and learned some basic marketing skills. In 1994, he became manager of marketing and sales for Disney Regional Entertainment. Then he left Disney after nearly six years, and become a vice president of Simon Marketing and worked for McDonald’s. In addition, it also talked about his assignment in china, which is very difficult; for there are a lot of thing and product have to change. Especially for the 2008 Olympics, there will be having more stores. At the end, he said that Chinese people do not want McDonald’s to be another Chinese restaurant because they have a great choice in Chinese food. McDonald’s are a Western experience for them. Which is the brand Chinese people read about, and the window to the West."
Critical;
The story of this recently reports is about the experience of a success business man who works for McDonald’s. In this article, it focuses on the work of Rosen, and uses the world he said to show that what kind’s of person he is. Also it talked about the process and experience of him from high school until now; there are a lot of evidences and events to indicate his genius and ability from the true life. So reader can easily know what kinds of person he is by listening his story, and also make me was interested in his story. However, I am confused at the beginning of this report, for I do not take in what it was talking about, and also some words I do not know before. Actually, I agree with Rosen’s opinion which is that it is difficult to become success in marketing, for people have to been interested in it and work hardly. After that, I know a lot of knowledge about marketing; my major is business and marketing, so I think this report is very useful for me.
In the report, it talks about a person named Rosen who is a vice president and chief marketing of McDonald's in China. He is helping to oversee McDonald's sponsorship of the 2008 Olympics in Beijing. When he was young, he was on the swimming team in high school and in the drama club, and he was always fascinated with other cultures and languages. At the University, he spent one year abroad at a College in London, where a course on international business. As he said:” I loved the idea of multicultural marketing, this is absolutely what I want to do with my life,” After graduating, he worked for a company and learned some basic marketing skills. In 1994, he became manager of marketing and sales for Disney Regional Entertainment. Then he left Disney after nearly six years, and become a vice president of Simon Marketing and worked for McDonald’s. In addition, it also talked about his assignment in china, which is very difficult; for there are a lot of thing and product have to change. Especially for the 2008 Olympics, there will be having more stores. At the end, he said that Chinese people do not want McDonald’s to be another Chinese restaurant because they have a great choice in Chinese food. McDonald’s are a Western experience for them. Which is the brand Chinese people read about, and the window to the West."
Critical;
The story of this recently reports is about the experience of a success business man who works for McDonald’s. In this article, it focuses on the work of Rosen, and uses the world he said to show that what kind’s of person he is. Also it talked about the process and experience of him from high school until now; there are a lot of evidences and events to indicate his genius and ability from the true life. So reader can easily know what kinds of person he is by listening his story, and also make me was interested in his story. However, I am confused at the beginning of this report, for I do not take in what it was talking about, and also some words I do not know before. Actually, I agree with Rosen’s opinion which is that it is difficult to become success in marketing, for people have to been interested in it and work hardly. After that, I know a lot of knowledge about marketing; my major is business and marketing, so I think this report is very useful for me.